Sunday, September 23, 2007

Community, Marketing, Perfect Match

1. Running into a slew of long lost friends & acquaintances at a Sunday morning service.

2. Overseas marketing in action; we had gone to a specialty shop to pick up some Japanese snacks and stumbled across a drink labeled “Calpico”. Our curiosity broke out into full-blown amusement at the katakana reading directly underneath. Perhaps they figure that anyone who can read Japanese won’t care that its true name is “Calpis”, no matter how unappetizing it may sound in English.

3. A balanced checkbook.

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